Real American Grit

Stop Being the Reason Your Company Cannot Grow.

From Tom Howard and Phil Filaski, Real American Grit

Train Every Operator on Your Team With the Exact SOPs That Built a $1 Billion Home Services Operation. Without You Having to Be the Trainer

Real American Grit is the only world-class interactive training built for home services contractors who are done being the ceiling on their own business. Every department. Every role. The systems Tom Howard actually used to take Leesair from $1.6 million to over $100 million in revenue and a $1 billion valuation. Delivered through a structured training your entire team runs without you in the room.

Sound On. Find Out What It Is Actually Costing You to Keep Running Without This.

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Introducing REAL AMERICAN GRIT

The only world-class interactive training built for home services owner-operators who want documented systems, trained teams, and a business that runs and grows without requiring them to be the answer to every question

Built across 9 departments from Sales and Operations through Acquisitions, Corporate Structure, and Leadership. Every system is field-tested. Everything came from Leesair

What Your Team Will Be Able to Do

Four things your business cannot scale without. Four reasons you are still the bottleneck.

How to run a consistent in-home sales process that closes at a predictable rate

Stop guessing why one tech closes 60% and another closes 20%. Your team runs the same proven in-home process on every call, in every home, every time. Phil Filaski, the #1 residential HVAC salesperson in the country with $19.6 million in personal annual sales, built the entire sales curriculum. The objection handling, the closing techniques, the maintenance agreement plays. All of it.

How to operate every department without running everything through you

Fewer callbacks. Better reviews. Higher billable efficiency. Operations, HR, and Leadership trained to a documented standard so your managers actually manage, your best people stay, and the business functions whether you are in the building or not.

How to price correctly, read the financials, and know where the money is going

Most contractors are 5 to 15 percent underpriced and do not realize it. Profitable contractors go broke every year because nobody read the cash flow. These two departments pay for the subscription and then keep paying.

How to buy a competitor without overpaying and sell when the time is right

The Acquisitions training covers sourcing deals, valuing a business, negotiating with owner-operators, managing post-acquisition, and both sides of a transaction. The Corporate Structure training makes sure your entity is set up correctly and not quietly costing you money or exposing you to risk.

BY THE TIME YOUR TEAM COMPLETES THIS TRAINING, THE BUSINESS THAT RUNS THROUGH YOU TODAY WILL RUN WITHOUT YOU. THAT IS WHAT A DOCUMENTED, TRAINED OPERATION LOOKS LIKE. THAT IS WHAT REAL AMERICAN GRIT BUILDS.

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You Already Know What Is Wrong

You Already Know What Is Wrong. You Have Known for a While. Here Is What to Do About It. Your phone rings on your day off. Again. Not a crisis, just a question anyone on your team should be able to answer. But they cannot, because the answer lives in your head and you never had time to write it down. You have a tech who closes 60%. You have two others who close 20%. You have no idea how to transfer what the first one does to the other two, because what he does is not written anywhere. It is just whatever he figured out on his own. You hired someone six months ago who seemed solid. They were gone at 90 days. You blamed the labor market. The real problem was that you handed them a truck, a schedule, and yourself as their only resource. There was no onboarding. There was no standard. There was you, burning another week training someone who did not stick around to justify it. You have hit a ceiling. More hours, same revenue number. You know the bottleneck is operational, but you cannot fix what you cannot see, document, or hand off.
You Already Know What Is Wrong. You Have Known for a While. Here Is What to Do About It. Your phone rings on your day off. Again. Not a crisis, just a question anyone on your team should be able to answer. But they cannot, because the answer lives in your head and you never had time to write it down. You have a tech who closes 60%. You have two others who close 20%. You have no idea how to transfer what the first one does to the other two, because what he does is not written anywhere. It is just whatever he figured out on his own. You hired someone six months ago who seemed solid. They were gone at 90 days. You blamed the labor market. The real problem was that you handed them a truck, a schedule, and yourself as their only resource. There was no onboarding. There was no standard. There was you, burning another week training someone who did not stick around to justify it. You have hit a ceiling. More hours, same revenue number. You know the bottleneck is operational, but you cannot fix what you cannot see, document, or hand off.

You Have Known for a While. Here Is What to Do About It.

Your phone rings on your day off. Again. Not a crisis, just a question anyone on your team should be able to answer. But they cannot, because the answer lives in your head and you never had time to write it down.

You have a tech who closes 60%. You have two others who close 20%. You have no idea how to transfer what the first one does to the other two, because what he does is not written anywhere. It is just whatever he figured out on his own.

You hired someone six months ago who seemed solid. They were gone at 90 days. You blamed the labor market. The real problem was that you handed them a truck, a schedule, and yourself as their only resource. There was no onboarding. There was no standard. There was you, burning another week training someone who did not stick around to justify it.

You have hit a ceiling. More hours, same revenue number. You know the bottleneck is operational, but you cannot fix what you cannot see, document, or hand off.

You Already Know What Is Wrong. You Have Known for a While. Here Is What to Do About It. Your phone rings on your day off. Again. Not a crisis, just a question anyone on your team should be able to answer. But they cannot, because the answer lives in your head and you never had time to write it down. You have a tech who closes 60%. You have two others who close 20%. You have no idea how to transfer what the first one does to the other two, because what he does is not written anywhere. It is just whatever he figured out on his own. You hired someone six months ago who seemed solid. They were gone at 90 days. You blamed the labor market. The real problem was that you handed them a truck, a schedule, and yourself as their only resource. There was no onboarding. There was no standard. There was you, burning another week training someone who did not stick around to justify it. You have hit a ceiling. More hours, same revenue number. You know the bottleneck is operational, but you cannot fix what you cannot see, document, or hand off.

“Here’s what nobody tells you: the gap between the contractors who break through and the ones who stay stuck is not talent, not market, not equipment. It is whether the business runs on systems or on the owner. One of those scales. One of those does not.”

Tom Howard, Owner, Leesair

The Hard Truth?

Here Is Exactly Where Your Revenue Is Disappearing

These are the bottlenecks that keep $2 million to $10 million home services companies stuck under their own ceiling. Most owners recognize all six. Most have been living with them for years.

You ARE the Business

Every important call comes back to you. Every decision requires your sign-off. Take a week off and the wheels come off. Your team knows it. You know it. And every year you stay the answer to every question, the business stays exactly as big as you can personally manage.

Sales Are Inconsistent

One tech closes 60%, another closes 20%. The difference is whatever they happened to remember from the truck ride that morning. There is no standard. No documented process. No training. Just instinct, and instinct does not scale.

Everything You Know Walks Out the Door

Every system, every script, every SOP lives in your head. When a top tech quits, your playbook goes with them. When a manager leaves, institutional knowledge disappears. You rebuild from zero every time because nothing is written down.

The Bad-Hire Cycle Never Ends

You hire, they fail at 90 days, you blame the labor market, you start over. The actual problem is not the labor market. It is that you have no onboarding system. No documented standard. No training that a new hire can actually work through without you holding their hand for three weeks.

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You Already Have the Team. Now Give Them A Standard That Actually Holds

You Already Have the Team. Now Give Them A Standard That Actually Holds. What if your CSR knew exactly what to say when a new lead came in, because there was a script, a process, and a training they had already worked through before they ever picked up the phone? What if your sales techs ran the same in-home process on every call, in every home, and you could see their close rate moving upward in your dashboard instead of guessing at what was happening in the field? What if a new hire on day one had a documented onboarding sequence, a department training, and a clear standard for what good looks like in their role, without you burning a week walking them through everything from scratch? What if a buyer showed up tomorrow and found documented SOPs, trained operators, and a business that ran at full performance whether or not you were in the building, and paid you accordingly? That is what a trained, documented operation looks like. That is what Real American Grit builds. And it is available to your team right now.
You Already Have the Team. Now Give Them A Standard That Actually Holds. What if your CSR knew exactly what to say when a new lead came in, because there was a script, a process, and a training they had already worked through before they ever picked up the phone? What if your sales techs ran the same in-home process on every call, in every home, and you could see their close rate moving upward in your dashboard instead of guessing at what was happening in the field? What if a new hire on day one had a documented onboarding sequence, a department training, and a clear standard for what good looks like in their role, without you burning a week walking them through everything from scratch? What if a buyer showed up tomorrow and found documented SOPs, trained operators, and a business that ran at full performance whether or not you were in the building, and paid you accordingly? That is what a trained, documented operation looks like. That is what Real American Grit builds. And it is available to your team right now.

What if your CSR knew exactly what to say when a new lead came in, because there was a script, a process, and a training they had already worked through before they ever picked up the phone?

What if your sales techs ran the same in-home process on every call, in every home, and you could see their close rate moving upward in your dashboard instead of guessing at what was happening in the field?

What if a new hire on day one had a documented onboarding sequence, a department training, and a clear standard for what good looks like in their role, without you burning a week walking them through everything from scratch?

What if a buyer showed up tomorrow and found documented SOPs, trained operators, and a business that ran at full performance whether or not you were in the building, and paid you accordingly?

You Already Have the Team. Now Give Them A Standard That Actually Holds. What if your CSR knew exactly what to say when a new lead came in, because there was a script, a process, and a training they had already worked through before they ever picked up the phone? What if your sales techs ran the same in-home process on every call, in every home, and you could see their close rate moving upward in your dashboard instead of guessing at what was happening in the field? What if a new hire on day one had a documented onboarding sequence, a department training, and a clear standard for what good looks like in their role, without you burning a week walking them through everything from scratch? What if a buyer showed up tomorrow and found documented SOPs, trained operators, and a business that ran at full performance whether or not you were in the building, and paid you accordingly? That is what a trained, documented operation looks like. That is what Real American Grit builds. And it is available to your team right now.

That is what a trained, documented operation looks like. That is what Real American Grit builds. And it is available to your team right now.

Your Organization Is Worth Less Than You Think. Here Is Why.

When you go to sell your home services company, a buyer does not pay you what you think it is worth.

They pay for what is documented, trained, and transferable.

Your Organization Is Worth Less Than You Think. Here Is Why. When you go to sell your home services company, a buyer does not pay you what you think it is worth. They pay for what is documented, trained, and transferable. Right now, your operation lives in your head. Every script. Every system. Every SOP. That is not a business. That is a job with extra steps. And a buyer pays you accordingly: 2x EBITDA. Sometimes less. The same shop with documented playbooks, trained operators, and a training a buyer can read on diligence day? 4x EBITDA. Sometimes higher. That gap does not open the day you sell. It is open right now, and every month you do not close it, the bill grows. On a $5M EBITDA shop, $10 million evaporates the day you sell because the business only ran because you were in it. Real American Grit builds the documented, trainable, certifiable process that closes that gap, department by department, role by role.

On a $5M EBITDA shop, the difference between 2x and 15x is $65 million. Every month you do not close the documentation gat, that number is on the table.

Right now, your operation lives in your head. Every script. Every system. Every SOP. That is not a business. That is a job with extra steps. And a buyer pays you accordingly: 2x EBITDA. Sometimes less.

The same shop with documented playbooks, trained operators, and a training a buyer can read on diligence day?

Many companies have sold for 15x to 20x EBITDA. That gat does not open the day you sell. It is open right now, and every month you do not close it. The bill grows.

Real American Grit builds the documented, trainable, certifiable process that closes that gap, department by department, role by role.

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Tom Howard & Phil Filaski

The People Behind This Training

Tom Howard is the owner of Leesair, a home services operation he built from $1.6 million in revenue to over $100 million, placing it in the top 0.001% of all contracting companies in the United States.

He is one of the most recognized names in the home services industry, known throughout the trades for his operational discipline, financial rigor, and the results he produced at Leesair. Tom is not a consultant who studied high-performance operations. He built one.

Phil Filaski is the number one residential HVAC salesperson in the country. $19.6 million in personal residential sales, closed in the home, in person, knee-to-knee with the homeowner. The number two salesperson in the country did $12 million. Phil beat second place by 80%

“I built a company past a billion dollars. I know what separates the operations that scale from the ones that stay stuck. The ones that scale train their people on a documented process. That is what we built here.” Tom Howard, Owner, Leesair

He built the entire sales curriculum for Real American Grit: the in-home process, the objection handling, the closing techniques, and the maintenance agreement plays. Every chapter in the Sales category came from Phil closing deals in real homes against real objections.

Together, Tom and Phil brought the same operational discipline and field-tested sales methodology that built a $100 million operation directly into this training. Every course, every scenario, every SOP reflects what actually works when your tech is standing in a living room or your CSR is handling a new lead. Not what looks good in a slide deck. What produces results in the field.

The People Behind This Training Tom Howard is the owner of Leesair, a home services operation he built from $1.6 million in revenue to over $100 million, placing it in the top 0.001% of all contracting companies in the United States. Leesair is now valued past $1 billion. Tom is also Vice President of Customer Experience at ServiceTitan, the dominant software platform used by 85% of home services companies above $5 million in revenue and 99% of companies above $100 million. He is a featured presenter at Pantheon, ServiceTitan's annual conference attended by 5,000 of the biggest companies in the industry. Tom is not a consultant who studied high-performing operations. He built one. Phil Filaski is the number one residential HVAC salesperson in the country. $19.6 million in personal residential sales, closed in the home, in person, knee-to-knee with the homeowner. The number two salesperson in the country did $12 million. Phil beat second place by 80%. He built the entire sales curriculum for Real American Grit: the in-home process, the objection handling, the closing techniques, and the maintenance agreement plays. Every chapter in the Sales category came from Phil closing deals in real homes against real objections. Together, Tom and Phil brought the same operational discipline and field-tested sales methodology that built a billion-dollar company directly into this training. Every course, every scenario, every SOP reflects what actually works when your tech is standing in a living room or your CSR is handling a new lead. Not what looks good in a slide deck. What produces results in the field. "I built a company past a billion dollars. I know what separates the operations that scale from the ones that stay stuck. The ones that scale train their people on a documented process. That is what we built here." Tom Howard, Owner, Leesair Tom Howard: Owner, Leesair ($1B+ valuation). VP of Customer Experience, ServiceTitan. Featured presenter, Pantheon Conference. Author. Built from $1.6M to $100M+ in revenue, top 0.001% of all contracting companies in the U.S. Phil Filaski: Number one residential HVAC salesperson in the country. $19.6M in personal annual sales. Beats number two nationally by 80%. Sales curriculum architect, Real American Grit.
The People Behind This Training Tom Howard is the owner of Leesair, a home services operation he built from $1.6 million in revenue to over $100 million, placing it in the top 0.001% of all contracting companies in the United States. Leesair is now valued past $1 billion. Tom is also Vice President of Customer Experience at ServiceTitan, the dominant software platform used by 85% of home services companies above $5 million in revenue and 99% of companies above $100 million. He is a featured presenter at Pantheon, ServiceTitan's annual conference attended by 5,000 of the biggest companies in the industry. Tom is not a consultant who studied high-performing operations. He built one. Phil Filaski is the number one residential HVAC salesperson in the country. $19.6 million in personal residential sales, closed in the home, in person, knee-to-knee with the homeowner. The number two salesperson in the country did $12 million. Phil beat second place by 80%. He built the entire sales curriculum for Real American Grit: the in-home process, the objection handling, the closing techniques, and the maintenance agreement plays. Every chapter in the Sales category came from Phil closing deals in real homes against real objections. Together, Tom and Phil brought the same operational discipline and field-tested sales methodology that built a billion-dollar company directly into this training. Every course, every scenario, every SOP reflects what actually works when your tech is standing in a living room or your CSR is handling a new lead. Not what looks good in a slide deck. What produces results in the field. "I built a company past a billion dollars. I know what separates the operations that scale from the ones that stay stuck. The ones that scale train their people on a documented process. That is what we built here." Tom Howard, Owner, Leesair Tom Howard: Owner, Leesair ($1B+ valuation). VP of Customer Experience, ServiceTitan. Featured presenter, Pantheon Conference. Author. Built from $1.6M to $100M+ in revenue, top 0.001% of all contracting companies in the U.S. Phil Filaski: Number one residential HVAC salesperson in the country. $19.6M in personal annual sales. Beats number two nationally by 80%. Sales curriculum architect, Real American Grit.

Tom Howard: Owner, Leesair. Built from $1,6M to $100 M + in revenue. Top 0.001% of all contacting companies in the U.S.. ONe of the most recognized names in home services.

Phil Filaski: Number one residential HVAC salesperson in the country. $19.6M in personal annual sales. Beats number two nationally by 80%. Sales curriculum architect, Real American Grit.

Pricing

Choose Your Plan

Foundation —
The Core Library

$549/mo

Unlimited users

Get Access at $549

Everything your team needs to build a foundation and start closing:

  • All 9 departments: Sales, Acquisitions, Pricing, Corporate Structure, Financials, Marketing, Operations, Human Resources, Leadership
  • Quizzes and certificates per course
  • Owner dashboard with full progress tracking across your team
  • 31-Day Sales Huddle Series
  • Quarterly content drops
  • Lock in $997/month before the price increases to $997/month

Standard —
The Full Library

$997/mo

Unlimited users

Train My Team

Everything your operation needs to train, document, and grow:

  • All 9 departments: Sales, Acquisitions, Pricing, Corporate Structure, Financials, Marketing, Operations, Human Resources, Leadership
  • Quizzes and certificates per course
  • Owner dashboard with full progress tracking across your team
  • 23-Day Sales Huddle Series
  • Quarterly content drops
  • AI Roleplay
  • Bonus Content
  • Lock in $997/month before the price increases to $1,497/month

White-Label —
Make It Yours

$1,497/mo

Unlimited users

Make It Yours

Everything in Standard, plus:

  • Everything in the Standard plan
  • Certificates issued under your company name
  • Training portal branded as your operation
  • Looks like the entire training was built in-house
  • Use it as a recruiting and retention edge over competing shops
  • Lock in $1,497/month before the price increases to $1,997/month

Train Anytime Anywhere. Your Way.

Your team trains on their schedule, from the shop, from the truck, from the road. Every course is available on any device so geography and shift schedules do not become reasons to skip training. The operations that train consistently are the ones that perform consistently. Access removes every logistical excuse.

Train Anytime Anywhere. Your Way. Your team trains on their schedule, from the shop, from the truck, from the road. Every course is available on any device so geography and shift schedules do not become reasons to skip training. The operations that train consistently are the ones that perform consistently. Access removes every logistical excuse.

Join a Motivated Community.

Connect with other home services operators across the country who are working the same problems, managing the same team dynamics, and building the same kind of operation. The peer conversations in this community add real-world context that reinforces what the training covers, and sometimes the most useful coaching comes from an operator who solved that exact problem last quarter.

Join a Motivated Community. Connect with other home services operators across the country who are working the same problems, managing the same team dynamics, and building the same kind of operation. The peer conversations in this community add real-world context that reinforces what the training covers, and sometimes the most useful coaching comes from an operator who solved that exact problem last quarter.
Join a Motivated Community. Connect with other home services operators across the country who are working the same problems, managing the same team dynamics, and building the same kind of operation. The peer conversations in this community add real-world context that reinforces what the training covers, and sometimes the most useful coaching comes from an operator who solved that exact problem last quarter.

Master Your Skills With Interactive Training.

This is not passive video watching. Every department includes interactive scenarios, knowledge checks, and practical exercises built around actual field situations. Your team does not just watch someone explain a process. They work through it, get tested on it, and earn a certificate that proves they know it.

Master Your Skills With Interactive Training. This is not passive video watching. Every department includes interactive scenarios, knowledge checks, and practical exercises built around actual field situations. Your team does not just watch someone explain a process. They work through it, get tested on it, and earn a certificate that proves they know it.
Master Your Skills With Interactive Training. This is not passive video watching. Every department includes interactive scenarios, knowledge checks, and practical exercises built around actual field situations. Your team does not just watch someone explain a process. They work through it, get tested on it, and earn a certificate that proves they know it.

Track Your Progress. Measure your Growth.

The owner dashboard gives you full visibility into where every person on your team stands: which courses are complete, which certifications have been earned, and who needs attention before their next customer interaction. You manage your training the same way you manage your jobs: with real data, not guesswork.

Track Your Progress. Measure your Growth. The owner dashboard gives you full visibility into where every person on your team stands: which courses are complete, which certifications have been earned, and who needs attention before their next customer interaction. You manage your training the same way you manage your jobs: with real data, not guesswork.
Track Your Progress. Measure your Growth. The owner dashboard gives you full visibility into where every person on your team stands: which courses are complete, which certifications have been earned, and who needs attention before their next customer interaction. You manage your training the same way you manage your jobs: with real data, not guesswork.

Nine Departments. Every Role. No More Guessing.

This is exactly what is inside Real American Grit. Your team trains through it. Your operation runs it. Your business reflects it.

Train Anytime Anywhere. Your Way. Your team trains on their schedule, from the shop, from the truck, from the road. Every course is available on any device so geography and shift schedules do not become reasons to skip training. The operations that train consistently are the ones that perform consistently. Access removes every logistical excuse.

Sales

Built entirely by Phil Filaski, the #1 residential HVAC salesperson in the country. The proven in-home process, objection handling, closing techniques, and maintenance agreement plays that produced $19.6 million in personal annual sales. Plus a 31-Day Sales Huddle Series covering everything from call reluctance and handling objections to mastering your script, creating urgency, and finishing strong.

Acquisitions

The complete acquisition guide covering the history and strategy of acquisitions, how to source deals, how to value a business, stand-alone versus tuck-in decisions, negotiating with owner-operators, managing post-acquisition integration, and both sides of a sale. Buy right. Sell for what it is actually worth.

Pricing

Most contractors are 5 to 15 percent underpriced and the numbers prove it. This department shows you where the gap is, how to close it, and how to do it without losing customers. It is the section that pays for the subscription on day one.

Corporate Structure and Financials

Entity types in plain English, how to set up your entity correctly, tax structure, paying yourself properly, and how to read the financial statements that tell you where the money is actually going. Profitable contractors go broke every year because nobody read the cash flow. This is the section that makes that impossible.

Operations, Marketing, and Human Resources

Fewer callbacks. Better reviews. Higher billable efficiency. Marketing that stops being a slot machine and starts producing booked jobs you can trace. Hiring that becomes a pipeline instead of a panic. Onboarding that is structured. Your best people stay. Your bad fits leave fast and cheap.

Leadership

Your managers actually manage. They make decisions, run their departments, hold the standard. You stop being the only adult in the room. This is the department that changes what your day looks like six months from now.

What Happens When You Actually Train Your Team

“We stopped losing good hires at 90 days.”

“Before this training, every new hire got me. I was the onboarding process. I was the trainer. I was the person they called when they did not know what to do, which was constantly. After we put the team through the Operations and HR courses, we had a documented onboarding sequence for the first time. The last two hires both made it past 90 days. That alone was worth it.”

— Current Member, Home Services Owner-Operator

“My close rate gap closed in 60 days.”

“I had one tech doing 60% and two others doing 20. I knew the difference was process but I could not explain what he was doing that they were not. After putting all three through Phil’s sales training, the gap closed inside two months. They were running the same calls. They started running the same results.”

— Current Member, HVAC Company Owner

Frequently Asked Questions

Everything you need to know before getting your team started.

It was built for home services owner-operators in HVAC, plumbing, electrical, and adjacent trades who are running companies between $2 million and $10 million in revenue and are stuck under their own ceiling. If the business runs through you, if your close rates are inconsistent, if your hires keep quitting at 90 days, or if you have ever wondered what your company would sell for and been uncomfortable with the answer, this training was built for you.

Tom Howard built a contracting company to over $100 million in revenue, placing it in the top 0.001% of all contracting companies in the United States. Phil Filaski is the number one residential HVAC salesperson in the country with $19.6 million in personal annual sales. None of the other training programs in this industry were built by people who actually achieved those results. Tom himself has said it directly: nobody else in this space built a hundred million dollar company. This is what they used to do it.

Both plans are team-wide. One subscription covers every operator in your organization. There is no per-seat charge. The Standard and White-Label plans are built for operations that need everyone trained to the same standard, from your CSRs and technicians to your service managers and department leads.

It is a 31-session daily training sequence built by Phil Filaski covering every dimension of in-home sales performance: call reluctance, handling objections, confidence, follow-up, building trust, creating urgency, mastering your script, managing rejection, and finishing strong. It is designed to run as a morning team huddle, an individual practice routine, or a new tech ramp-up sequence, and it does not require you to facilitate it.

Everything in Standard, with full rebranding. Your training portal carries your company name, your logo, and your certificate design. Certificates are issued under your company name. From your team’s perspective and from a new hire’s perspective, the training was built in-house. That distinction matters on recruiting day and it matters on diligence day when a buyer asks about your systems.

Both plans include regularly updated content added on a quarterly basis. As the industry evolves and new operational situations emerge, the training stays current. Your operation is not locked into a static library. New development is included in your subscription on an ongoing basis.

The training is a monthly subscription. The current pricing ($997/month for Standard and $1,497/month for White-Label) is introductory. Once the price increases, existing subscribers lock in at the rate they enrolled at. There is a real financial benefit to getting your team enrolled now rather than waiting.

Access is immediate upon enrollment. Your team can begin day one with the Sales or Operations courses and work through all 9 departments from there. The owner dashboard is active from setup so you have full visibility into every person’s progress from the first session.

You Have Tried Everything Else. Here Is Why None of It Fixed the Problem.

The training gap in your operation did not appear overnight. You have been working around it for years. Every alternative addresses part of the problem and skips the part that actually costs you performance.

What You've Tried / Why It Falls Short

Hiring more experienced people

Experienced hires bring their own habits, not your standard. Without a documented process to onboard to, even great hires adapt to how your team already does things, including the parts that do not work.

Industry coaching programs and masterminds

Coaches who have never run a truck. Gurus who have never sold an HVAC system in a living room. Good at frameworks, not at field-tested specifics. Tom took Leesair from $1.6 million to over $100 million in revenue. Phil closed $19.6 million in living rooms. That is a different kind of authority.

Training your top tech to mentor the others

Your top tech cannot explain what he does. He just does it. Even if he could explain it, he does not have time. The knowledge stays in his head, the gap stays in your close rates, and when he eventually leaves, the knowledge leaves with him.

Writing the SOPs yourself

You know they need to exist. You have started them three times. You have not finished them because you are running the business and the business runs through you. Real American Grit gives you the documented, structured training your team can actually run without you needing to create it from scratch.

Letting the team figure it out over time

Eventually effective. Extremely expensive. Every inconsistent close, every 90-day turnover, every leads-going-cold situation, every two-star review is a compounding cost. The 18-month learning curve is a cost you pay every time you hire.

Building training in-house

Takes longer than you have, covers fewer situations than your team faces, and becomes outdated the moment the operation shifts. The White-Label plan gives you the outcome of an in-house training build without the months of work to produce it.

You Have Tried Everything Else. Here Is Why None of It Fixed the Problem. The training gap in your operation did not appear overnight. You have been working around it for years. Every alternative addresses part of the problem and skips the part that actually costs you performance. Hiring more experienced people Experienced hires bring their own habits, not your standard. Without a documented process to onboard to, even great hires adapt to how your team already does things, including the parts that do not work. Industry coaching programs and masterminds Coaches who have never run a truck. Gurus who have never sold an HVAC system in a living room. Good at frameworks, not at field-tested specifics. Tom built a billion-dollar operation. Phil closed $19.6 million in living rooms. That is a different kind of authority. Training your top tech to mentor the others Your top tech cannot explain what he does. He just does it. Even if he could explain it, he does not have time. The knowledge stays in his head, the gap stays in your close rates, and when he eventually leaves, the knowledge leaves with him. Writing the SOPs yourself You know they need to exist. You have started them three times. You have not finished them because you are running the business and the business runs through you. Real American Grit gives you the documented, structured training your team can actually run without you needing to create it from scratch. Letting the team figure it out over time Eventually effective. Extremely expensive. Every inconsistent close, every 90-day turnover, every leads-going-cold situation, every two-star review is a compounding cost. The 18-month learning curve is a cost you pay every time you hire. Building training in-house Takes longer than you have, covers fewer situations than your team faces, and becomes outdated the moment the operation shifts. The White-Label plan gives you the outcome of an in-house training build without the months of work to produce it. Real American Grit is the only training in this list that was built by people who actually ran the operation it describes, at the scale it describes, with the results it describes. Everything else is someone else's theory applied to your business. This is Tom Howard's business, documented and made available to yours. Stop recruiting around the problem. Fix it.

Real American Grit is the only training in this list that was built by people who actually ran the operation it describes, at the scale it describes, with the results it describes. Everything else is someone else’s theory applied to your business. This is Tom Howard’s business, documented and made available to yours.

Stop recruiting around the problem. Fix it.

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